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What is the tastiest candy in the world?

Data doesn’t lie, so what’s the best candy?

It would be nice if we could just crown one of them to be king.

Snickers? Reese’s Peanut Butter Cups? M&M’s? Skittles? Kit Kat? Which sweet is the sweetest of all?

Unfortunately, this is a question that is virtually impossible to answer. You can look at what candy sells the most overall, but it doesn’t really give you an accurate picture.

Candy tastes vary widely from country to country and even varies from state to state in America. On top of that, some candy is not available everywhere, so we don’t know if a chocolate bar lower on the list would suddenly blow up if it was introduced somewhere else.

Even types vary from country to country. According to Simply Sweet, in the United States, Reese’s Peanut Butter Cups and M&M’s reign supreme. Citizens of France, Mexico, and Egypt are more likely to opt for gum. China and Saudi Arabia prefer Dove bars. The only thing that seems to dominate everywhere is some form of chocolate.

While the overall U.S. candy market shows favoritism toward chocolate, looking at items on a state-by-state basis will show a love of Skittles, Starburst, and Sour Patch Kids in many places.

There is no shortage of companies and people using data science to try and figure out what candy we all want.

“Traditionally, whenever a company wants to understand what’s selling well, they use a variety of tools to analyze their data,” said Shanif Dhanani, CEO of data platform company Apteo and Reese’s fan. “Often, you’ll use simple data visualizations like charts and graphs to view unit sales or revenue over time. By comparing these visualizations, they’re usually able to quickly see which of their products is selling best.”

Dhanani added that someone can pretty much just look at the sales data and determine which candy is the “best.” This will give you an idea of which is being purchased the most, but this method isn’t without its flaws.

“Aggregating data at a high level can hide details that you may care about, like breakdowns by geography,” Dhanani explained. “Data aggregation is a pretty common way of understanding the high-level aspects of a business, but it can hide nuances in the data, like which regions are performing better than others. It’s important to look at the totals across any groupings that you care about.”

Also, an overall look at sales data doesn’t really account for what is the favorite among people. There might be people who like M&Ms, so they buy them, and M&Ms wins because it just adds to its lead. However, that group might actually love Skittles, but that sale won’t be reflected as much overall because it is lower on the list.

If you’re looking for what’s the most popular, then the best method to approach that is to go out and ask people what they love.

“I believe it is always best to determine popularity by opinion surveys,” explained Joseph Chong, founder of Acxtron and a person who puts Willy Wonka’s Everlasting Gobstoppers at the top of his favs. “This indicates a personal preference for the product and is more reflective. Revenue figures might be misleading in terms of the popularity of a specific candy. This is because for example during Halloween, people might be buying certain candies because it is more value for money where the quantity of candy might be more important than the preference.”

What keeps radiation out?

Ching added that surveys give more insight into the data, rather than the candies that are most popular overall. This also addresses the problems presented with the distribution of candy that skews the data.

“In order for the data to be analyzed properly, one assumption that must be made is that all the candies surveyed are offered in every location,” Chong said. “Otherwise, there might be apparent popularity of the candy because of the lack of distribution of another candy to several locations.”

Chong said that determining a popular candy is easy on a country level, but much more difficult on a worldwide level because some brands are not even distributed to other areas of the world.

So, when all is said and done, what is the most popular candy? Well, you can create just about any category you want to make a list. You can even find a list of the most popular candy in the United States from 1921 (Goldenberg’s Peanut Chews) to 1998 (Baby Bottle Pops).

Lists by Sales

  1. Snickers
  2. Reese’s Peanut Butter Cups
  3. Toblerone
  4. Kit Kat
  5. Dove
  6. Cadbury Dairy Milk
  7. Twix
  8. Milka
  9. 3 Musketeers
  10. Hershey Bar
  1. M&M’s
  2. Reese’s Peanut Butter Cups
  3. Hershey Bar
  4. Snickers
  5. Kit Kat
  6. Twix
  7. Twizzlers
  8. Skittles
  9. Dove Bar
  10. 3 Musketeers
  1. Skittles
  2. Reese’s Peanut Butter Cups
  3. Starburst
  4. M&Ms
  5. Hot Tamales
  6. Candy Corn
  7. Snickers
  8. Sour Patch Kids
  9. Hershey’s Kisses
  10. Jolly Ranchers

Lists by Surveys

  1. Hershey Bar
  2. Reese’s Peanut Butter Cups
  3. Kit Kat
  4. Snickers
  5. M&M’s
  6. Skittles
  7. Twix
  8. Starburst
  9. Sour Patch Kids
  10. Jolly Ranchers
  1. Candy Corn
  2. Peanut Butter Kisses
  3. Circus Peanuts
  4. Wax Coke Bottles
  5. Smarties
  6. Necco Wafers
  7. Tootsie Rolls
  8. Mary Janes
  9. Good & Plenty
  10. Licorice
  1. Reese’s Peanut Butter Cups
  2. Twix
  3. Snickers
  4. Peanut M&M’s
  5. Gummi Bears
  6. M&M’s
  7. Butterfinger
  8. Kit Kat
  9. Almond Joy
  10. Sour Patch Kids
  1. M&Ms
  2. Reese’s Peanut Butter Cups
  3. Snickers
  4. Hersey Bar
  5. Kit Kat
  6. Oh Henry!
  7. Baby Ruth
  8. 3 Musketeers
  9. Milky Way
  10. Butterfinger

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The 20 Best Candy Bars, Ranked

candy, chocolate, goody, sweet, sweetmeat

Ed Sheeran’s line «I’m in love with the shape of you» was definitely about candy bars.

October 9th, 2017
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Candy bars are like royalty in the candy world. Most bars have chocolate, some sort of filling, and plenty of extras, which put them above everything else. Even as a child, I knew how precious candy bars were, especially when I went trick-or-treating. I made sure to hit up all the right houses — you know, the ones that always handed out the big candy bars, not just the fun size ones. While any candy bar is a good candy bar, some are better than others. Here are the 20 best candy bars, ranked from good to absolutely amazing.

20. Almond Joy

Almond Joy on Flickr

Almond Joys provide plenty of joy for coconut lovers. While I don’t like Almond Joy’s taste personally, I like when Almond Joy commercials take you to a tropical paradise when a person bites into one. Being the person that eats chocolate in commercials sounds like my kind of gig.

19. Butterfinger

You better not lay a finger on my Butterfinger. unless you really want it. Butterfingers can be tricky to eat because the peanut butter candy center gets all up in your business, aka your teeth. Still, Butterfingers are a staple to every kid’s Halloween diet.

What is the sweetest question to ask a girl?

18. Heath

Heath Bars also love to stick to your pearly white teeth. I find it difficult to enjoy a candy bar when I can’t even eat it, so that’s why this one is toward the end of the list. If you’re into the whole crunchy, hard-to-eat candy bar scene, this is the bar for you.

17. Hershey’s Cookies ‘n’ Creme Bar

First of all, you know darn well anything made by Hershey’s will satisfy your chocolate cravings. If you’re sick of regular milk chocolate bars, this Hershey’s Cookies ‘n’ Creme chocolate will give you the change you never knew you needed in life.

16. Crunch Bar

Yo VIP, let’s kick it, rice, rice, baby. If you couldn’t tell from my remix of «Ice Ice Baby» and the name of this candy bar, Crunch bars have crisped rice pieces that give this candy bar its name. Rice and chocolate don’t sound like they should be together, but in this candy bar, the combo works.

15. Payday

It's a PayDay!

Richard Elzey on Flickr

Most of us like peanuts inside our candy bars, but what about outside? Payday switches up the game with a peanut caramel bar with peanuts on the exterior. This sounds like the healthiest candy bar on the list. All those peanuts should pack some protein, right?

14. Oreo Chocolate Candy Bar

This Oreo Chocolate Candy Bar by Milka was only recently introduced in the candy bar world, but it quickly captured hearts in no time. Since this bar has Oreo bits and creme filling, it’s like an ungraded chocolate covered Oreo.

13. Hershey’s Milk Chocolate Bar

If I was a Hershey’s candy bar, I would be honored if someone called me basic. Hershey’s smooth milk chocolate bar is brilliantly basic, which means it doesn’t need all the extras some of the other bars on this list have. Hershey’s chocolate squares make your campfire s’mores hella better.

12. 100 Grand Bar

This is my personal favorite candy bar, but I’ve never met another person who likes 100 Grand Bars. I always got them from older people at Halloween, so maybe my generation will destroy this food next. Whatever, I think caramel, crisped rice and chocolate taste mighty fine together.

11. Andes Chocolate Mints

Second day in a row eating Andes mints for lunch.

capsun on Flickr

Andes’ tiny little chocolate mints might not be the biggest of candy bars, but don’t let their size fool you. All I know is that I get turnt when Olive Garden gives me an Andes chocolate mint when I’m done with my pasta. Andes chocolate is the perfect palate cleanser.

10. Mr. Goodbar

Mr. Goodbar knows what’s good. This bar made the top 10 with its peanuts covered in milk chocolate. While I may like Mr. Goodbar, I’m curious as to what Mrs. Goodbar thinks.

9. 3 Musketeers

Sometimes, we need a break from heavily filled candy bars. 3 Musketeers does the job with its light and fluffy whipped chocolate inside. Eating this candy bar reminds me of floating on cloud nine, if cloud nine was made of airy chocolate.

8. Take 5

If you’re sick of typical candy bar fillings, Take 5 feels you. Take 5 bars have caramel, peanut butter, and pretzels. Yup, salty pretzels with caramel and peanut butter. I don’t need to take five minutes to eat this bar, I only need one.

What is the word for wind blowing through trees?

7. Clark Bar

I think Clark Bars are highly underrated. Clark Bars are similar to Butterfingers, because they are both milk chocolate peanut butter bars, but Clark Bars are like Butterfingers’ better tasting, classier cousin.

6. Caramello

Caramello on Flickr

Caramello’s caramel is different than what’s in other candy bars. Its silky smooth texture is a contrast to most caramel bars that have a harder filling. It doesn’t matter how you pronounce caramel, as long as you know how to eat it right.

5. Snickers

Snickers satisfies hunger with its nougat, caramel, and peanuts covered in chocolate. There’s no snickering here, Snickers may be one of the best candy bars you can get.

4. Twix

It doesn’t matter if you are team left Twix or right, because both sides taste the same. Twix really ups the game with a shortbread biscuit that melts in your mouth with the caramel on top.

3. Milky Way

Milky Way Simple Caramel

theimpulsivebuy on Flickr

I consider this candy bar the real Milky Way, not that galaxy thing in the Solar System. Although, Milky Way’s might as well take you to another galaxy with their chewy nougat and caramel.

2. Reese’s Cups

cake, cream, sweet, butter, peanut, candy, peanut butter, chocolate

Reese’s Cups may not be considered candy bar material because they come in cup form, but who’s going to argue about their taste? Peanut butter and chocolate always reigns supreme.

1. Kit Kat

Kit Kat’s easy to break pieces make it one of the simplest candy bars to eat. I could eat stacks on stacks of Kit Kat’s chocolate covered wafers. After all, my favorite kind of break is a Kit Kat break. Kit Kat deserves the number one spot for best candy bar because no other candy bar on this list is like it.

List of top-selling candy brands

The table below summarizes some of the top-selling candy brands in different countries. Candy is a confection that features sugar as a principal ingredient. The category, called sugar confectionery, encompasses any sweet confection, including chocolate, chewing gum, and sugar candy. Vegetables, fruit, or nuts which have been glazed and coated with sugar are said to be candied.

Top-selling chocolates and sweets [ edit ]

CountryBrand [1]Image2012 annual sales
(in millions USD)
United StatesReese’s Peanut Butter Cups2,603Reese’s Peanut Butter Cups are the No. 1 selling candy brand in the United States, [1] consisting of white fudge, milk, or dark chocolate cups filled with peanut butter. They were invented by H.B. Reese after he founded the H. B. Reese Candy Company in 1923. Initially working from the basement of his Hershey, Pennsylvania home, Reese’s success eventually allowed him to build two modern factories. [2] Reese died on May 16, 1956, in West Palm Beach, Florida, leaving the company to his six sons. [3] On July 2, 1963, the H. B. Reese Candy Company merged with the Hershey Chocolate Corporation in a tax free stock-for-stock merger. In 2023 after 60 years of stock splits, [4] the original 666,316 shares of Hershey common stock received by the Reese brothers represent 16 million Hershey shares valued at over $4.4 billion that pay annual cash dividends of $66.3 million. [5] [6] In 1969, six years after the Reese/Hershey merger, Reese’s Peanut Butter Cups became The Hershey Company’s top seller. [7]
United StatesM&M’s2,300Mars Incorporated owns M&M’s which are «colorful button-shaped chocolates» consisting of a hard candy shell surrounding a filling that differs depending on the variety, each of which has the letter «m» printed in lower case on one side. In 1940, M&M Limited was founded in Newark, New Jersey. [8] The name «M&Ms» stands for Mars and Murrie, which were the last names of the two company founders, Forrest Mars Sr. and Bruce Murrie (who owned 20% of M&M Limited). Murrie was the son of Hershey Chocolate president William F. R. Murrie. This arrangement allowed M&M’s to be made with Hershey Chocolate, as Hershey had control of rationed chocolate during World War II. [9]
United KingdomCadbury’s Dairy Milk852Cadbury’s Dairy Milk is a chocolate bar that claims to have a glass and a half of milk in every bar. This chocolate treat was created in 1904 and became an instant hit following its initial sales in 1905. [10] Cadbury was bought out by Kraft Foods in 2010. [11]
GermanyMilka733Milka is milk chocolate that is manufactured by the Mondelēz International (formerly Kraft Foods) Company. It was first created in 1901. The candy’s packaging includes a lilac-colored cow. [12]
BrazilTrident682Trident, made by Cadbury, is not only the No. 1 candy in Brazil, it is also the No. 1 brand of chewing gum in the world.
JapanMeiji479Meiji chocolate is manufactured by Meiji Seika Kaisha Ltd., which was established in 1916 and is located in Tokyo. Meiji chocolates flavors include cheese, black pepper, jasmine, basil, and lemon salt. [13]
RussiaOrbit Gum445Orbit gum first got its name during the Second World War when Wrigley shipped all of their chewing gum overseas to the troops and began manufacturing gum for the civilians under the name of Orbit. After the war, the name Orbit disappeared again. In the 1970s, Wrigley began selling sugar-free gum under the name of Orbit in European countries. It was not until 2001 that Orbit gum returned to the United States. [14]
FinlandFazer Blue443Fazer Blue chocolate (200g) by Fazer is the most sold candy in Finland. [15] [16]
FranceHollywood318Hollywood Chewing Gum was the first French chewing gum, and it was created in 1952. The French were introduced to chewing gum for the first time by the American troops stationed there in 1944. In 1958, the gum’s main advertising focus was that of the American Dream. While Hollywood now offers a variety of different flavors, the very first flavor was spearmint. [17]
ItalyVivident Gum313Vivident is a sugar-free gum that is manufactured by the Perfetti Van Melle Group and is wildly popular in Italy. Advertisements for the gum has been claimed to be behind the gum’s popularity. [18]
ChinaHsu Fu Chi256The Hsu Fu Chi company started in 1992 with brothers by the name of Hsu. The company makes a wide variety of candy, including lollipops, gummies, jelly beans, chocolates, and pastries. The company was bought out by Nestle in 2011. [19]
RussiaAlpen Gold198Alpen Gold is a brand of chocolate produced in Russia. They sell chocolate bars, pralines, and boxes of chocolates. Their chocolate often includes ingredients such as raisins, nuts, and liqueur. [20]
AustraliaCadbury’s Dairy Milk197Cadbury’s Dairy Milk is a chocolate bar that claims to have a glass and a half of milk in every bar. This chocolate treat was created in 1904 and became an instant hit following its initial sales in 1905. [10]
Czech RepublicOrion142Production of Orion chocolate began in 1896 as a part of a small family business in Prague. The chocolate became very popular, representing one-third of the chocolate produced in the Czech Republic. In 1991, Nestlé took over Orion chocolate, which has only helped boost the popularity of the candy. [21]
IndiaCadbury’s Dairy Milk127Cadbury’s Dairy Milk is a chocolate bar that claims to have a glass and a half of milk in every bar. This chocolate treat was created in 1904 and became an instant hit following its initial sales in 1905. [10]
ArgentinaTopLine gum124TopLine gum is manufactured by a company by the name of Arcor, which was started in 1951. [22]
ChileAmbrosoli102Ambrosoli is the largest candy manufacturer in Chile. The company produces a wide variety of candies, including jelly and hard candy. [23]
IsraelElite93Elite candy is manufactured by the Strauss Group and includes a variety of different types of candies.
South AfricaBeacon Sweets and Chocolates69Candy manufactured by the Beacon Sweets and Chocolates company is the top-selling candy in South Africa. They produce a wide variety of candies, including gummies, jelly candy, chocolate, and more.
ColombiaJet47Jet chocolate bars are produced by Compania Nacional de Chocolates. The candy was first manufactured in the 1960s.
What milk is the rarest?

References [ edit ]

  1. ^ ab«Snickers Surging to Top of Global Candy Race». Ad Age . Retrieved December 22, 2017 .
  2. ^
  3. «The H.B. Reese Candy Company Story». BradReeseCom. Lebanon Daily News. June 9, 1956 . Retrieved December 22, 2017 .
  4. ^
  5. «H.B. Reese Death Announcement». BradReeseCom . Retrieved December 22, 2017 .
  6. ^
  7. «Stock Split History». The Hershey Company . Retrieved July 30, 2019 .
  8. ^
  9. «The 1963 Reese/Hershey Merger Closing Agenda» (PDF) . BradReeseCom . Retrieved December 22, 2017 .
  10. ^
  11. «Hershey Declares Quarterly Dividends». Hershey Company. July 28, 2022 . Retrieved July 28, 2022 .
  12. ^
  13. «Was it Hershey or Reese That Made Peanut Butter Cups Great?». Atlas Obscura. 27 October 2016 . Retrieved December 22, 2017 .
  14. ^
  15. «Mars Our History». Mars . Retrieved December 22, 2017 .
  16. ^
  17. «Murrie, William F.R.; 1873-1950». Hershey Community Archives . Retrieved December 22, 2017 .
  18. ^ abc
  19. «About Chocolate». Cadbury . Retrieved March 18, 2012 .
  20. ^
  21. Louise Lucas (November 11, 2011). «No humbug in the nostalgia sweet market». The Financial Times.
  22. ^
  23. «Brands-M». Kraft Foods Inc. Archived from the original on September 26, 2011 . Retrieved March 18, 2012 .
  24. ^
  25. «Meiji Seika Kaisha Ltd». Funding Universe . Retrieved March 18, 2012 .
  26. ^
  27. «Orbit». Wrigley . Retrieved March 18, 2012 .
  28. ^
  29. Baraka, Josefiina (10 November 2017). «Tässä ovat Suomen myydyimmät makeiset – yksi ei väisty ykköspallilta». Ilta-Sanomat (in Finnish) . Retrieved 5 March 2021 .
  30. ^
  31. «The Face of Finland’s Fazer Confectionery».
  32. ^
  33. «Hollywood». Cadbury Inc. Archived from the original on July 10, 2012 . Retrieved March 18, 2012 .
  34. ^
  35. McDonnel-Perry, Amelia. «Vivident Gum’s Man Boobs & Marionettes». The Frisky . Retrieved March 18, 2012 .
  36. ^
  37. «Hsu Fu Chi International Ltd». Hsu Fu Chi Inc. Archived from the original on December 28, 2011 . Retrieved March 18, 2012 .
  38. ^
  39. «Largest Brands». Kraft Foods Inc. Archived from the original on March 23, 2012 . Retrieved March 18, 2012 .
  40. ^
  41. «Orion». Nestle. Archived from the original on October 1, 2011 . Retrieved March 18, 2012 .
  42. ^
  43. «All About Arcor». Arcor . Retrieved March 18, 2012 .
  44. ^
  45. «Ambrosoli must be everywhere». A Quarter Of Ltd . Retrieved May 27, 2015 .
  • List of candies
  • List of top-selling candy brands
  • List of breath mints
  • List of confectionery brands
  • List of chocolatiers
  • List of chocolate bar brands
  • List of chocolate manufacturers
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