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What is the trend color for summer 2022?

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The wait is over. From our team of data crunchers and number munchers—and most of all, the recently unleashed Shutterstock.AI—we bring to the creative world at large the top colors for the year ahead.

That’s right, it’s that colorful time of year again and we don’t mean autumn—it’s Color Trends season! Every year our data analysts and design experts plow through billions of bits of data to reveal what colors the design world is gravitating towards next. And this time around, we’ve included added insights from Shutterstock.AI, uniquely capable of deciphering how a specific color performs in digital media—so that you can apply it in your next campaign!

The following stats are based on millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance. With our background and methodology done and dusted, we’re excited to introduce to you the colors climbing the charts in the year to come.

And if your next adventure in color is establishing a palette for your brand, look no further than our color palette generator. You can extract color palettes from a photo and learn more about the color tools in Shutterstock Create.


Calming Coral

Inhale. Exhale. Calming. Coral. Ahhh…. Feel better? This muted, peachy pastel gets along splendidly with other members of the pastel family. It plays especially well with dusty yellows and pinks for a nostalgic tint to your design work. Consider contrasting it with sky blue to round out a comforting, natural palette.

There’s a reason Calming Coral feels like a soothing bath bomb when expertly employed. You can practically (or virtually) feel the fuzz and the most typical reaction is to just… soak it in. Its warmth encourages us to embrace our vulnerability, bringing to the forefront feelings of comfort and peace.

See the Calming Coral curated image collection .

See the Calming Coral curated footage collection .


Velvet Violet

Some purples stand up and shout, desperate for attention—on the contrary, Velvet Violet whispers and draws the eye with its come-hither magnetism. And yet, it represents the boldest of our trending colors for 2022, still able to turn heads without over-the-top flamboyance. The hue carries a decidedly regal tone, confident in its dignified grace and allure.

Velvet Violet embodies purple’s traditional associations with royalty. Its natural complement is a contrasting shade of green—like emerald—which pair up in perfect harmony. Given its darker placement on the color spectrum, it also serves as a superb base for flashy accents of the neon-electric sort.

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See the Velvet Violet curated image collection .

See the Velvet Violet curated footage collection .


Pacific Pink

The trendiest color in this year’s report brings to mind images of a fading flower pressed between pages of an old book. Tactile and rosy, like a still frame from your favorite Wes Anderson film. Whereas hot pink was cool for a hot minute (okay, millions of minutes), this subtle hue is about to have a banner year.

Pacific Pink is reminiscent of that inevitable blush that appears when you’re overcome by a sense of giddiness. It looks marvelous when paired with other pink and peachy tones. And like its namesake, apply it to a complementary light teal to evoke the sun setting over a glimmering Pacific beach.

See the Pacific Pink curated image collection .

See the Pacific Pink curated footage collection .

Green reigns supreme

It’s easy being green—at least, it is for ads that include it in their color scheme. Thanks to Shutterstock.AI, we can determine and share with you the performance pattern and success rate of ads employing specific colors. This year’s data shows that shades of green dominated in click-through rates and conversions. So if you want your projects to perform like a pro, consider adding a touch of emerald, jade, lime, mint, and beyond.

From extraterrestrial neon to tropical plant life, across the board green is taking the gold.

Popular colors, country by country

Our data experts also decoded the numbers for the most popular shades used region-by-region, giving a global snapshot of trending colors worldwide.

Spring/Summer 2023 Color Trends: Fashion Week Color Palettes From Y2K to Utility

Fresh off the runways of New York, London, Milan, and Paris, here are the top fashion-inspired color palettes trending for 2023.

Posted 6 Oct 2022

4 Fashion-inspired color palettes trending in 2023

As the Spring/Summer 2023 runway shows draw to a close at fashion weeks around the world, it’s time to sit back and reflect on the trends from the latest collections–and how they might impact the broader creative community. The main visual component that trickles from the catwalk into advertising, branding, and graphic design is color; it’s impossible not to be inspired by the color palettes that are meticulously considered and curated from the moodboard to that final walk.

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So what have been the top color trends for Spring/Summer 2023? From utility and escapism in New York to Y2K in Milan, we explore the trending color palettes that you should consider using in your work next season and beyond.

What Are the Colors for Spring Summer 2023?

Meet the trending fashion color palettes fresh off the New York, London, Milan, and Paris runways and discover how designers can integrate them into their creative projects. Featuring hot takes from the color connoisseurs over at Pantone, the masters of fashion, Vogue, and our design team, here are next season’s most fashionable color trends.

1. New York Fashion Week Color Palette

The color trends that emerged from New York Fashion Week ranged from ultra-calm tones to bright, expressive combinations. According to the Pantone Color Institute, the colors for Spring/Summer 2023 New York show how our relationship with color has changed due to our experiences over the past few years. Designers are selecting color schemes that symbolize our newfound freedom and excitement. Taking a fearless approach, the colors we’ve seen throughout New York fashion week ooze bold attitudes, encouraging experimentation and quirky contrasts.

“Colors for Spring/Summer 2023 are recalibrated for the new era we are entering. Blending escapism with reality, wholesomeness, and joy, we embrace the exploration of extreme contrast in mood and color,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“There is utility and basic-ness to this season’s color story, while at the same time, there is an uplifting vital sense of play that comes through.”

For example, Italian fashion house Fendi’s show was held in NYC to celebrate the 25th anniversary of the Fendi Baguette bag – made famous by Sarah Jessica Parker in Sex and the City. The collection was inspired by the freedom and excess of the decade that created the iconic handbag – the 90s – tying in perfectly with New York Fashion Week’s overarching theme: freedom of expression.

Tom Ford’s collection was a “sexy ode to glamourous times,” according to Vogue. With more than a nod to the abundance of the 1980s, the looks were primarily focused on the idea of liberation and transgression.

12 Hair Colors That Experts Say Will Be Everywhere in 2023

Expensive blonde, toasted caramel, and soft-girl brown are just a few.

Pia Velasco is a New York-based beauty reporter with over 10 years in the industry. She joined InStyle as Senior Beauty Editor in 2021.

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Updated on December 21, 2022 @ 05:15PM

Whether you want to change your personality and go platinum blonde or simply want to give some dimension to your natural shade via highlights, switching up your hair is one of the easiest ways to hit the reset button on your look.

Hair Color Trends 2022

We love to stay up-to-date on the hottest hair trends, and as we approach the new year, we’re looking forward to revamping our shade once again. So, we analyzed trend reports and tapped five hair colorists to ask them what the hottest hair colors for 2023 will be.

«Get ready for high-maintenance hair color in the best possible way,» says celebrity hairstylist and co-founder of Nine Zero One salon, Nikki Lee. «After two years of everyone keeping their color low-maintenance — and basic for lack of better words — everyone is itching for a big change and they’re not worried if it will be high-maintenance or not.»

Luckily, there are options for every natural base color, taste, and lifestyle. (Lazy peeps, rest assured that your needs will be met, too.) From blondes and coppers to pinks and browns, here are the hair colors that will be everywhere in the new year.

1. Expensive Blonde

This shade will have everyone saying, «that’s hot.» Lee predicts this icy blonde color will dominate in the new year. «The double process blonde will be big,» she says. «Base and highlights all the way, which create the most beautiful creamy blondes, like Paris Hilton’s.»

2. Gemini Hair

hair trends 2023 gemini hair

According to the 2023 Pinterest Predicts forecast, «Gemini hair» is set to be all the rage in the new year. The trend involves dyeing your hair in two different shades, often splitting them down the middle for a true half-and-half look worthy of Castor and Pollux, the twins of the zodiac.

3. Curlights

This will be the year that curly kings and queens have hair color that thrives. «Highlighted curls come with the fear of damaging the delicate strands and losing the curl pattern, but both can be achieved,» assures celebrity hairstylist and Matrix brand ambassador George Papanikolas. «It’s easy to get lost in all that movement and volume, so when hand-painting highlights, keep the placement simple: Choose the curls you want to pop and just paint them as you want to see them.»

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4. Midnight

2023 hair color trends

«Megan Fox’s almost-black hair will be a hit because it’s always a surprise — in some lights, it will look black and in others, you’ll see hints of brown. [It’s] perfect for those who’ve always wanted to go dark,» says Lee. To DIY the look at home, she recommends using Garnier’s Olia Permanent Hair Color in Darkest Brown. «It gives you just the right amount of shine, and it’s ammonia-free.»

5. Girl-Next-Door Copper

hair color trends 2023

It’s giving high-school-sweetheart vibes, and we’re all about it. Papanikolas loves this pale strawberry shade and says it’s particularly easy to do over blonde hair or existing red tones. «If you already have red hair, all you need to do is lift the base and highlight first,» he says. «The best way to define the tone is a having pale, almost-blonde base color with copper undertones.»

6. Cali-Cool Highlights

Hailey Bieber recently had us dyeing our hair «expensive brunette,» but the trend that’s making it into the new year is her new take on barely-there highlights. «It’s similar to the balayage we all know and love, but darker. The overall color is dark/natural with a few strategically placed highlights to frame the face, natural part, and ends,» explains Papanikolas. «If you start with lighter hair, you can reverse the typical highlighting technique by adding depth at the roots, and mid-shaft to soften the contrast between the highlights and base color, and make the remaining highlights pop.»

7. Mulled Wine


This winter trend is set to continue making waves in the new year. «Think, spiced cider, mulled wine, and cinnamon nutmeg blends,» Nina Rubel, a master colorist at Rob Peetoom Salon in Williamsburg, previously told InStyle. Vibrant hues that warm our beauty look? Yes, please.

8. Vivid Overlays

Next year will be one for the drama. «I’m starting to see more and more natural colors with vivid highlights, vivid money pieces, and even ombré dipped in vivid colors,» says celebrity hairstylist and wig colorist Cynthia Lumzy. «Blending the pop of color from the vivid tones and creating depth with the naturalbase is both visually impactful and balanced.»

To keep your bold hair color looking fresh, she recommends using Matrix Keep Me Vivid color lamination spray, shampoo, and conditioner for optimal maintenance.

9. Subtle Money Pieces

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Chunky money pieces had their time in the spotlight, and now we’re ready for the return of subtle, more natural-looking, face-framing highlights.

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«Blonde dimensional balayage with subtle money pieces is a perfect balance of soft warm and cool highlight shades throughout the mid-lengths and ends,» Richy Kandasamy, a colorist and R+Co collective member previously told InStyle. «Always make sure to brighten up the silhouette of the facial features with some baby lights to balance the eye color and soften the cheekbones.»

10. Toasted Caramel

«Everyone will be adding warmth back into the hair,» predicts New York City-based colorist, Jan-Marie Lozada. She says that this take gives a twist to brunette hair and that adding warm shades like copper, auburn, and caramel will give brown hair more dimension and a richer feel. «As an added bonus, dark, warm shades generally require less maintenance, making them an easy yet stylish option,» she adds.

11. Auburn Spice

Zoe Deutch has had a stunning auburn on and off for the past few years, and Lee predicts this hue will be everywhere in the new year. «Spicing up brunettes and turning them auburn will be big,» Lee confirms.

12. Long Ombré

hair color trends 2023 ombré

If «high-maintenance hair» makes you want to run for the hills, this trend is for you. «It’s created by taking the traditional look of the ombré and extending the root area,» explains Lumzy. So basically, if you got highlights last summer and they’re still growing out, you’re pretty much there. «I predict this will be everywhere due to the extremely low maintenance,» Lumzy adds.

13. Anime Pink

Rihanna pink hair

«Bright, bold hues are all the rage,» says Kirsten Stuke, a hair colorist at Sally Hershberger in New York City. «Hot pink will be super trendy, since clients are looking to express themselves, and bright pink makes such a statement.»

14. Soft-Girl Brown

This laid-back tone is perfect for the sweet brunette. «Soft dimension on even the darkest hair gives the hair movement,» says Papanikolas, adding that even black hair has variations in tones.

15. Dimensional Copper

Perfect for the baddies who want to step up a traditional copper hue, this look will definitely turn heads. «Copper is one of those colors that looks great on almost all skin tones and can provide a regal vibe, so I predict dimensional copper will be everywhere,» says Lumzy. She says that an easy way to get the look is by adding highlights and pieces that frame the face.

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